News Talk 580 and 105.9 KMJ has always had a unique opportunity to utilize our on-air personalities for product / service promotion. It’s one way your business can cut through and gain a competitive advantage in marketing over your competitor as one of our on-air personalities promotes your business. Our on-air personalities provide a trust factor with our audience and they work!
Why do DJ endorsements work?
According to research, consumers respond to endorsements for five primary reasons:
1. We like to see a familiar face on a product — it catches your attention, making the ad stand out.
2. Subconsciously, we want to be like the endorser (i.e. own/use similar products).
3. On-Air Personality endorsements can open up new demographic audiences — different ages and backgrounds for the product.
4. On-Air Personality Endorsements create the impression you’re getting a high-quality product.
5. We’re more likely to recall an ad with an endorsement from someone we trust.
Skippy Echeverria has had the unique experience of now doing news/talk radio in the afternoons, along with working as a Licensed Marriage & Family Therapist and adjunct professor at Fresno State in the graduate counseling department. She has a husband and four kids that she\’s crazy about who keep life from never having a dull moment. If she\’s not busy with that stuff, you’ll find her reading, traveling, enjoying music, nerding out over anything mental health related or trudging slowly up the side of a mountain to turn around and come back down again.
Blake Taylor enjoys spending time with his wife and two daughters as well as cooking, traveling, playing sports. After 8 years of anchoring and hosting Fresno’s Morning News, Blake was named KMJ’s Program Director in 2014.
