‘Power Of Women In Business Conference’ Held In Downtown Fresno 

FRESNO, Calif. (KMJ/KFSN) — A Downtown Fresno conference is taking action to empower women entrepreneurs. 

Thursday, the Fresno Area Hispanic Foundation hosted its ”Power of Women in Business Conference.” 

The event featured a keynote speaker who is making history. 

The brand ”Latina” is the first Mexican hair-care line to launch in ULTA Beauty stores. 

It was created to help women with curly-hair and give them products that meet their needs. 

The CEO of Latina, Pilar Garcia, is a former Fresno resident, and she spoke with Action News about this extraordinary milestone. 

”I feel really proud, really happy,” she said. “I feel like it was something I should have to do.” 

The hair-care brand will officially launch its products locally at Fresno’s Fashion Fair on Friday at 10 am. 

“Latina” will be available in over 400 ULTA Beauty stores nationwide.