FRESNO, Calif. (KMJ/KFSN) — The Fresno Grizzlies have unveiled their new season slogan ahead of the 2024 campaign.
From “Raise the Bear” in 2021, 2024 will be all about “G’s Up.”
“The term G’s Up is rooted in the lyrics of the early 90s G-Funk music. This music originated in California’s inner cities and quickly became the soundtrack of Fresno backyard parties, bbqs, and cruising lowrider cars,” said Sam Hansen, Grizzlies Marketing Consultant and founder of FTK Construction. “Today, this music has been embraced worldwide as an iconic symbol of West Coast culture.”
The idea is aimed at elevating Downtown Fresno and serving as a rallying cry for the city.
“Our entire organization is extremely proud to be a crucial part of downtown Fresno’s revitalization and our Central Valley community as a whole,” said Jonathan Bravo, Grizzlies Director of Marketing & Communications. “Any time we can pay tribute to Growlifornia while rallying our fanbase is truly special, and we feel that is captured in this year’s slogan – G’s Up.”
“Growlifornia” will be ready to rock in less than three months.
The Grizzlies’ home opener is on April 9.
