The agricultural industry has been one of the biggest supporters of the “AM for Every Vehicle Act” since its introduction.
Radio Ink says the industry has spending power of more than $576 billion spread across millions of workers.
MRI-Simmons, the leading study of American consumer attitudes and behaviors, explored the media choices of agricultural workers.
Those workers are big audio consumers, with more than half qualifying as heavy listeners.
They listen to audio 60% more than the internet and 51% more than television.
The heavy audio usage is likely because of the fact that it’s an “everywhere” media with easy access.
